“Patreon Panel – How to Get Fans”
I haven’t done any roundups of music crowdfunding or direct-to-fan news in a while. Here’s a whole bunch of stuff I’ve been bookmarking for months including some tips pieces and info on new services.
INSIGHT & INSPIRATION
PledgeMusic founder Benji Rogers is one of the more inspiring individuals in the direct-to-fan scene and is a compelling interviewee:
Mixergy – How Benji Rogers is revolutionizing the music industry with PledgeMusic
Appetizer Radio – Episode 8: Benji Rogers
MUSIC x TECH x FUTURE from Bas Grasmeyer is a new music/tech/direct-to-fan email newsletter I highly recommend.
I’ve mentioned it before but The Coyle Report is another invaluable newsletter for DIY, direct-to-fan music news.
I also relaunched Music Biz Blogs to gather headlines from a number of industry blogs. Typepad’s having problems at the moment but check back to keep up with news relevant to DIY and indie music artists.
MUSIC CROWDFUNDING NEWS, TIPS & SERVICES
The CrowdfundingHub recently released a free report on the state of crowdfunding in Europe with information on 27 different countries.
Rus Garofalo of Brass Taxes provides insights on crowdfunding campaign taxes.
From the Reverse Psychology Department at Digital Music News:
How to Destroy Your Crowdfunding Campaign In 12 Easy Steps.
D Grant Smith shares some lessons learned from his successful crowdfunding campaign.
Once you’ve successfully raised funds, Fulfillrite is a service that specializes in crowdfunding rewards fulfillment.
New Music Crowdfunding Platforms
Angels Like Rebels is a hybrid crowdfunding and crowdmarketing platform with a label component though artists maintain ownership of their music. They completed their first funding round last fall and are gearing up for another in September.
Crowdfunding Concerts and Festivals
Music event and festival management software creator BeatSwitch recently released The Ultimate Toolkit for Crowdfunding Festivals.
The crowdfunding campaign to port Rock Band 4 to PC is a FAIL.
Kickstarter has developed a variety of resources for creators including a directory of fulfillment service providers, a place to chat with other creators called Campus and a Creator Handbook with guidance on all stages of a campaign.
Kickstarter also added Recommendations to aid in campaign discovery.
Behind the Music Projects features Kickstarter resources especially for music crowdfunders.
Indiegogo introduces preorders for products to continue raising money after your campaign is a success with Indiegogo InDemand and support sales after you’ve released your album or related merch on Marketplace.
Secret Perks is a new Indiegogo feature to add another level of surprise and delight to your campaign.
DIRECT-TO-FAN NEWS, TIPS & SERVICES
Owning Your Audience: Building a Direct-to-Fan Strategy in 2016 is a new white paper from Fame House available as a free pdf.
Guster’s Brian Rosenworcel discusses how they connect with their fans in all sorts of creative ways.
Why should anyone apologize for a fanbase of teenage girls?
Is the Japanese pop star machinery exploiting superfans?
New Direct-to-Fan Services and Platforms
CASH Music recently released Version 9 which introduces your own direct-to-fan store.
WordPress Direct-to-Fan Tools
Peepso is a new social network plugin for WordPress that looks quite promising if you’re interested in hosting your own social fanclub.
Membership plugin iThemes Exchange introduces content dripping.
OptinMonster has been upgrading their plugin and they now offer a Content Lock requiring an email to unlock content.
The 2015 BitTorrent Report focuses on their Bundle publisher network which “grew by 50%, with more than 30,000 creators using Bundle to connect with passionate fans from around the world.”
In a new hire announcement BitTorrent reveals that they are upgrading their Bundle distribution platform this summer with a “refresh…that will introduce ad supported streaming through mobile apps.”
In December BitTorrent announced a partnership with The FADER for digital distribution.
Chandler Coyle compares the value of a PledgeMusic pre-order campaign to an iTunes only release.
Early this year Patreon raised $30 million to grow their creator patronage platform.
Keith Hatschek, director of the Music Management Program at University of the Pacific gives a nice overview of how Patreon works for creatives.
The Patreon blog features Peter Hollens discussing how to Create An Engaged Fan Base.
In addition, Patreon recently convened a panel on The Art of Getting Fans. (see above video)
END OF TRANSMISSION
Get New Posts Via Email
Thanks for checking this out and please share!