Black Moth Super Rainbow: Cobra Juicy Pledge Video
The pitch video for Black Moth Super Rainbow’s Cobra Juicy album is a bit odd but let’s assume it’s appealing to BMSR fans who have exceeded the goal of $45k with pledges to date of $105,550. Pledges cluster around the digital, CD and vinyl releases as well as the mask.
The photos on the BMSR pledge page caught my attention. Many of them feature limited edition masks, a popular pledge item. The flow of brightly colored fun pics offers a way to engage viewers throughout a fairly lengthy text.
They’re also cheap, off-the-cuff images similar to what a band might be posting to Instagram or Facebook. Nice example of DIY marketing.